Superficial App Updates

It’s honestly one of the most useful apps I’ve downloaded and the only one with ads that I actually keep around on my iPhone but did you seriously just pushed an 9.9MB update for a temporary icon change?!

Nothing against the app developer for wanting to commemorate the Hari Raya Celebration (I’ll say the same even if the developer turns it red for Chinese New Year) but do apps get a rank/visibility boost for pointless updates? Is that what’s going on here?